Question 1

How is the performance fee calculated and verified?

Accepted Answer

We agree the baseline, measurement window, attribution rules, and exclusions before work starts. The fee applies only to verified incremental contribution profit above that baseline.

Question 2

What data and access do you need?

Accepted Answer

Start with the context behind spend, revenue, conversion quality, and contribution inputs. The free audit needs no ad-account login; deeper work adds only explicitly scoped access.

Question 3

When is the audit not a fit for us?

Accepted Answer

It is not a fit if there is no meaningful acquisition signal, no owner for the decision, or no baseline we can defend. Use it when a real budget or measurement question is waiting.

Question 4

What happens if our baseline shifts mid-engagement?

Accepted Answer

We document the material change—such as pricing, channel mix, promotions, or seasonality—then agree whether to rebase, exclude the period, or stop the measurement fairly.

Question 5

Can we cancel?

Accepted Answer

Yes. There is no forced long-term commitment; we document work completed and close the measurement window fairly. Start with the audit if you want a lower-commitment first step.